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CST: 21/04/2019 19:02:08   

“Grandtravel” Trends Taking Off: New Visit Anaheim Survey Finds Millennials Want Grandparents Along for the Ride

26 Days ago

Actress, activist and mom of four, Holly Robinson Peete, helps Visit Anaheim launch “Grandtravel” vacation contest

ANAHEIM, Calif., March 26, 2019 (GLOBE NEWSWIRE) -- It’s no surprise that Millennials love to “do it for the ‘gram.” But when it comes to travel buddies, it’s Millennials’ desire to travel with Grandpa and Grandma that may surprise you.

According to a new survey from Visit Anaheim, the official destination organization for Anaheim, multigenerational vacations are top-of-mind with travelers when it comes to reliving memories, while also creating new ones, with the next generation. The survey, conducted by OnePoll for Visit Anaheim, polled a sample of 1,000 Americans and found that Millennial respondents (aged 25-34) lead the category when it comes to wanting more multigenerational trips, coming in at a whopping 83 percent.

“While Visit Anaheim knew that families loved reliving childhood experiences by having grandparents tag along on vacation, we were surprised by the enthusiasm that the Millennial survey respondents had for this ‘Grandtravel’ trend,” said Jay Burress, president & CEO of Visit Anaheim. “Millennials often have a close relationship with their parents and are now becoming parents themselves. The Baby Boomer grandparents are incredibly active, so they can easily keep up with the grandkids. Additionally, as many smart parents have figured out, having Grandpa and Grandma around means Mom and Dad can escape to check out the local nightlife or less kid-friendly attractions, knowing the kids are in great hands.”

In fact, two thirds (66 percent) of respondents have traveled with three or more generations of their family, making vacations with grandparents, their adult children, and grandchildren, a travel trend with no signs of slowing down. In fact, the majority plan on taking more extended family trips.

Nostalgia is one of the main reasons the trend keeps growing. Many parents and grandparents love reliving memories. The majority (56 percent) “strongly agree” that multigenerational trips are more special when visiting somewhere their parents or grandparents have been before and 53 percent report being “very happy” when they take trips to places they’ve previously been with their parents or children.

VISIT ANAHEIM’S GRANDTRAVEL CONTEST

With Spring vacation around the corner and Summer vacation planning in the works, Visit Anaheim is kicking off their first-ever Grandtravel contest. One lucky family of six will win an Anaheim vacation, including accommodations at Great Wolf Lodge and tickets to Knott’s Berry Farm - perfect for a family of four, plus two grandparents. Contest starts Tuesday, March 26, 2019 and ends Tuesday, April 30, 2019. Enter to win here. Find rules and regulations available here.

Actress, activist and mom to four kids, Holly Robinson Peete, is helping to kick-off the contest by encouraging families to take Grandma and Grandpa along for the vacation fun.

“Anyone who watches us on ‘Meet the Peetes’ knows that my mom is a big part of our lives – and that includes vacation time,” said Robinson Peete. “Whether it’s a girls weekend in New York City visiting my daughter, Ryan, or escaping for a quick staycation to somewhere fun like Anaheim, having grandma along for the journey is something the entire family looks forward to every chance we get.”

Additional Survey Highlights

Other noteworthy Visit Anaheim survey results include:

  • LET’S HIT THE ROAD - Multigenerational trips are most likely to be either a road trip (69 percent), traveling to see family (67 percent), or a flight to a major destination (48 percent)
  • PARENTAL PLANNERS - When planning a multigenerational (grandparents, parents, kids) trip, parents are most likely to choose the flights (46 percent), set the dates (38 percent), pick the hotels/lodging (44 percent) and pay for the trip (41 percent)
     
  • GRANDPARENT TRAVEL PERKS - Top benefits of traveling with three generations are:
    • Allows bonding time/memories to be built between grandparents and grandchildren (67 percent)
    • Spending more quality time together (65 percent)

Though packing up the minivan with three generations can be fun, over half of the respondents (51 percent) have taken a trip where Grandpa and Grandma took the grandkids on vacation – sans their adult children. Many wanted one-on-one time with their grandchild(ren)/grandparent(s) (48 percent), others celebrated a special event or milestone (45 percent), and some believed it created a different dynamic when parents are not there (41 percent).

“Getting to spend time with your grandkids is always special, but being able to vacation with them is truly a treat,” said Dolores Robinson, Holly Robinson Peete’s mom. “My grandkids affectionately call me everything from ‘Gorgeous’ to ‘G-Money.’ It’s because we’ve carved out time to create memories that we have such a close bond. Visit Anaheim’s survey is proof that families love to travel with grandparents. And I love that they’re giving a family a chance to win a vacation to Anaheim – including spots for Grandma and Grandpa. How fun!”

Fans can watch Holly, grandma Dolores, Holly’s husband – NFL veteran quarterback Rodney Peete, and their four kids, embark on their newest adventures on season two of “Meet the Peetes,” which debuted on the Hallmark Channel in late February and airs Monday at 10 p.m./9 Central.

For more information on Anaheim and to begin planning a memorable family-friendly vacation, please visit: visitanaheim.org.

About Visit Anaheim 
Founded in 1961, Visit Anaheim is a 501 (c)(6) nonprofit destination marketing organization. Visit Anaheim’s mission is to develop, promote, market and sell the destination as a premier visitor destination benefiting the economic vitality of the local community. To learn more about Visit Anaheim, visit: visitanaheim.org and follow us on FacebookTwitterInstagram and LinkedIn

An infographic accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/2c6a2fbf-1dac-4b0f-9632-17e29fd0cd9d

Media Contact: Lindsay Miller, Visit Anaheim lmiller@visitanaheim.org p: 714.765.2928

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